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PPWR – how the EU’s new packaging regulation affects your packaging

The EU’s Packaging and Packaging Waste Regulation (PPWR) introduces stricter requirements for all companies placing packaging on the EU market.

This is not about minor adjustments. PPWR impacts material selection, design, recyclability and how packaging functions in practice – from production to final recycling.

The question is not whether PPWR will affect your business, but how prepared you are for 2030.

What is PPWR?

PPWR replaces previous directives and introduces harmonised, binding rules across the EU.

Its objectives are to:

  • Reduce packaging waste
  • Increase recycling
  • Promote reuse
  • Strengthen the circular economy

As a regulation, it applies directly in all Member States.

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PPWR 2030 – key requirements

By 2030, all packaging placed on the EU market must be:

  • Recyclable or reusable
  • Designed for effective recycling
  • Optimised to minimise material use
  • In some cases contain a defined share of recycled content

What was previously a sustainable choice will now be a legal requirement.

Companies should review:

  • Material choices
  • Construction and design
  • Supply chain traceability
  • Documentation and compliance

For more details:

European Commission overview
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How we at Boxon have prepared

For several years, we have strategically adapted our processes and portfolio to upcoming EU requirements.

This includes:

  • Clear sustainability criteria
  • Supply chain transparency
  • Focus on recyclable and circular packaging solutions
  • Proactive regulatory monitoring

Many of our packaging solutions already meet requirements that PPWR is gradually making mandatory.

For you as a customer, this means:

  • Reduced regulatory risk
  • Simpler decision-making processes
  • More secure investments
  • Packaging solutions that are prepared for future requirements

 

Read about our sustainability work
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Checklist – prepare your business

Even though 2030 may seem far away, it is wise to start now. Packaging adjustments often affect several parts of the business, such as procurement, production, logistics, and the customer experience.

Start by analysing:

Small design improvements can significantly reduce environmental impact and total cost of ownership (TCO).

The key is having a clear roadmap to 2030.

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Future-proof your packaging today

We help you:

  • Assess your current situation
  • Identify risks
  • Develop an action plan
  • Adapt your packaging to PPWR

Contact your Boxon representative to get started, or:

 

Contact us
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