The EU’s Packaging and Packaging Waste Regulation (PPWR) introduces stricter requirements for all companies placing packaging on the EU market.
This is not about minor adjustments. PPWR impacts material selection, design, recyclability and how packaging functions in practice – from production to final recycling.
The question is not whether PPWR will affect your business, but how prepared you are for 2030.
PPWR replaces previous directives and introduces harmonised, binding rules across the EU.

Its objectives are to:
As a regulation, it applies directly in all Member States.
By 2030, all packaging placed on the EU market must be:
What was previously a sustainable choice will now be a legal requirement.
Companies should review:
For more details:
For several years, we have strategically adapted our processes and portfolio to upcoming EU requirements.
This includes:
Many of our packaging solutions already meet requirements that PPWR is gradually making mandatory.
For you as a customer, this means:
Start by analysing:
Small design improvements can significantly reduce environmental impact and total cost of ownership (TCO).
The key is having a clear roadmap to 2030.
We help you:
Contact your Boxon representative to get started, or: