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From design to delivery - things you should think about before choosing your packaging?

Today, there are several different packaging that can be used for a delivery, which makes it easier to adapt the packaging to the needs of your products. When you are about to choose the packaging material, it is important to consider several factors that ensure that the products will reach your customers in a safe and efficient way. Thinking about this will help you choose the right packaging and protection for your products.

 

The following 5 tips are things you should consider before deciding which packaging suits your company and your products best.

1. Product protection: First, it is important to choose packaging that provides the protection in need for the products during the transportation. Different products may need different kind of protection.

2. Laws and regulations: Check if there are specific laws or regulations for your product before you choose packaging material. Some products may require special packaging solutions to comply with safety and health regulations.

3. Sustainability: When choosing packaging, it is important to consider sustainable alternatives that are recyclable, biodegradable or made from recycled material. More consumers are asking for sustainable alternatives and by choosing more sustainable packaging you can attract customers who focus on this.

4. Brand building: The packaging is an important part of the brand's identity. This means that the packaging should be in line with the brand's style and values. Think about which colors, patterns and fonts that will give the right image of your product and attract your customers. The packaging can be used as a marketing channel that helps you create a memorable experience for the customer.

5. Adaptation to the product: All products have unique characteristics and needs. Therefore, it is important that you choose packaging that fits the product and its size. For some products, it can be good to use customized packaging solutions to provide optimal protection and efficiency.

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By carefully considering your choice of packaging material, you can ensure that your products reach your customers in the best condition. It can also contribute to a better company reputation and help you showing your sustainability efforts.

 

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