Branded or profiled packaging is a powerful marketing strategy in which design and visual elements are used to attract the attention of consumers and build a brand. The design of the packaging allows the product to stand out on shelves in the store and communicate its unique benefits in a convincing way. This helps to differentiate the product from the competition and creates a stronger connection with consumers.
Branded packaging not only increases sales, it also establishes long-term brand relationships and increases customer loyalty through a memorable, recognisable product presentation.
There are different printing techniques that are used, depending on the substrate and quality. You can choose from options including:
- Offset printing - creates outstanding reproduction of colour images and contrasts.
- Flexographic printing - the most common kind of printing for corrugated cardboard boxes, with good reproduction of text and simple printing.
- Digital printing - the latest technology in graphic development.
Labels and packaging solutions are increasingly interacting, and the latest technology can make packaging and the total purchasing experience an important element of your communication and profiling.